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You are not alone.
I recently read something that truly shocked me. And I am not easily shocked. Four words nearly guaranteed to get your email opened are “You Are Not Alone.” It’s known to bring an average open rate of...
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How-To: Creating a LinkedIn Company Page
[Editor's Note: This post was recently featured in Social Media Today. Well done, Tara!] As some of our previous posts have detailed, LinkedIn is an extremely useful tool for recruiting, job hunting...
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Plain text email — not so fast.
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the...
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Are You Leaving Customer Retention to Luck?
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be. A customer retention strategy can be as simple as following up with customers at the...
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How email marketing is a little like dating.
To do email marketing well, you have to think of it as a relationship-building activity. But the relationship you have with your subscriber is like any other relationship. It takes time and nurturing...
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Avoiding Newsletter Purgatory
If you send a newsletter, you’ve experienced it. Email that gets blocked by an overzealous spam filter. It can feel downright rejecting. After all, you’re not a spammer. You have legitimate opt-in...
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18 Must-Know Email Stats
Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18...
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Why Social Media Shouldn’t Stand Alone
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in...
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